Stream “Gifted” by Koffee below (courtesy of VEVO). It’s gonna end on a global level,” John Fleckenstein, co-president of RCA told Rolling Stones in 2020 following the Jamaican singer’s Grammy win. “Koffee’s success continues, it’s not gonna end in Jamaica. Photo credit: Instagram her arrival on the music scene, Koffee has gotten a good deal of label support. 11 on the Billboard Heatseekers Albums chart, which ranks the sales by new and developing musical recording artists each week. Her Rapture EP, which won the Grammy Award for Best Reggae Album in 2020, had debuted at No. This indulgent shift is the desired new wave, meant to maximize the number of plays and therefore boost units that inflate Billboard chart positions and game the RIAA for gold and platinum plaques. This is Koffee’s second entry on the Billbaord Reggae chart. Streaming remains the major means by which people consume music in today’s digital age. But in the streaming world, the old-school “deluxe album” technique has a new benefit of extending the life of a hit release, even if it came out relatively recently,” Billboard reported. “This is a trend practiced by Taylor Swift, Miley Cyrus, Rod Stewart, Lady Gaga and a slew of others have done this for years, on CDs and iTunes.
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